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Introducing US Anywhere, a year-long, cross-country documentary project

‘What does a year in the United States look like?’ This question sparked newlyweds Anna and Carl to embark on a year-long, cross-country documentary project. They are taking the 52 weeks of 2016 to make a short film about all 50 states (plus Washington, D.C.). The Social Lights is partnering with US Anywhere to help with […]

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Ad2 Women’s Leadership Panel Recap

Recipe for an empowering Thursday night: 1 sold out event 500 of the greatest Twin Cities ad professionals 6 powerhouse panelists 1 hysterical moderator   Many valuable life lessons were preached from The Women’s Club stage last Thursday, January 21st.  The Ad2 Women’s Leadership Panel was moderated by Nora McInerny Purmort with panelists Jill Gutterman, Mahtab Rezai, Sue […]

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Creativity, Social Strategy and Rejection – an interview with Jon Savitt

Before meeting Jon Savitt IRL, we spent more time than we’d like to admit perusing his Twitter feed, coming across gems like: I can't feel my face when I'm with food — Jon Savitt (@savittj) September 25, 2015 and .@realDonaldTrump Hi Donald, what is your stance on breakfast for dinner? Need to know asap — […]

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Looking Back // Looking Forward – State of Social Media 2016

As 2015 comes to a close, we reflect on the past 12 months and set our sights on what to expect from our favorite social platforms in 2016. 1. Instagram is Changing Instagram turned 5 this year and (finally) freed us of the confines of ‘square-only’ format. While rumors circulate that Instagram, like Facebook, will soon be […]

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Meet Drew Gneiser

    Drew Gneiser has been a friend of The Social Lights for quite a while, so we were thrilled to welcome him to our team as Senior Community Manager this November! Read on to learn about what makes Drew tick. Q: Tell us about yourself (in 3 sentences or less)! A: Hello! I’m Drew. […]

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Season’s Greetings from The Social Lights!

Wishing you a wonderful holiday season! As 2015 comes to a close, we reflect back to the humble beginnings of The Social Lights and realize there’s so much to celebrate. We created ‘TSL’ out of nothing – no existing template or roadmap, just a hunch that social was an uncharted territory, bound to have some […]

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CreativeMornings/MSP with Nora McInerny Purmort

The hottest ticket in town on Friday, December 18th wasn’t for a show at First Ave or even the Target Center. Three hundred creatives flocked to the Minneapolis Institute of Art to hear Nora McInerny Purmort speak about the subject of “time” as part of the CreativeMornings series. If you aren’t familiar with Nora’s story, […]

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3-Emoji Review: Hello X-Pro II, Goodbye Origami

Zuck’s got 99 problems and an LLC is one It’s a girl! In a gooey heartfelt letter to Max, their newborn daughter, Mark Zuckerberg and his wife, Priscilla Chan, promised to give 99% of their wealth – a mere $45 billion – to charity this week. Why? To advance human potential and promote equality in […]